From the forge
Resources
White papers and working guides on how pages earn search authority and keep it. Written from client engagements, generalized for anyone who publishes on the web.
White paper
The Evergreen Event URL
Why recurring annual events belong on one permanent page instead of a new year-stamped URL every year. Covers the mechanic, the decision rule for the rare cases that do split by year, structured data for recurring events, the 301 recovery procedure for sites that already have a graveyard of old pages, and an annual runbook a staff member can follow without help. 21 pages.